architecture ethos 2


Emerging PAD studio Manifesto:

(with acknowledgement of Bruce Mau)

  1. We believe that no single statement deserves to be number one. It implies a heirarchy; a paradigm we reject in favour of collaboration, networks, transparent and dynamic models of working.
  2. We are convinced that architecture holds the potential to enhance the human condition in all that we do. And it does.
  3. Our clients are at the heart of everything we do. We listen and collaborate.
  4. Our work is rooted in the particularity of place.
  5. Those roots represent PAD studios' values that enables design to respond to the particular conditions of clients, place and project brief.
  6. We work in a world of flux and shifting condition. Our deeprooted values provide stability yet facilitates dynamic response to flux.
  7. We celebrate each design voyage in its complexity, challenge and non-linear nature that reacts to circumstances and conditions as they emerge.
  8. PAD studio embeds the concept of sustainable design in everything we do. It is not a discreet or applied condition and we strive to extend the debate into the realms of beauty and the poetic.
  9. Our values and work are steered by a strong ethical compass.
  10. We all teach in schools of architecture and that is core to our development; ‘we teach best what we want to learn [1].’
  11. In a world of white noise – silence stands out more (thanks ben)
  12. Eleven provides a space for breath and reflection.
  13. Our key words contain; intensity – dedication – collaboration – fun – exploration – making – testing – balance – learning - ethical - development – process – humility – place …(there are of course others)
  14. We immodestly suggest that we are modest.
  15. We are constantly aware of what we need to learn and to educate.
  16. We are constantly innovating and developing in our practice in process, representation and communication.
  17. Purposely blank.
  18. We consistently share and love to be shared with.
  19. Our work is informed by work and theory. In theory we return to the root of the word – ‘to observe and to speculate upon.’
  20. We have meerkat tendancies – we pop our heads up to become aware of movements in culture, architecture, music, theatre, dance, politics and economics - these are all constantly on our radar.
  21. At one with nature and mankind.
  22. We are mindful that we need to look from a distance to see the trees that make up the forest.
  23. There must be a narrative.
  24. Architecture is a means of giving form to the storyline.
  25. We are not conformists.
  26. We are storytellers and there is room within our story for others.
  27. Life experience makes for a richer plot.
  28. We are serious about what we do, but we do not take ourselves (too) seriously.
[1] ‘Illusions: The Adventures of A Reluctant Messiah.' - Richard Bach (1998)